9811300
Description
Mind Map by Liliana Vásquez, updated more than 1 year ago
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Created by Liliana Vásquez
over 6 years ago
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Market Projection for Small Businesses
- 1. Determine Market Size
- Markets are so
large
- Grow so fast
- Grow so fast
- Market is so
small
- Concentrated in a
local area
- Concentrated in a
local area
- To calculate the potential
consumption within the market
- calculating how many units
all their customers could
purchase in a given year
- calculating how many units
all their customers could
purchase in a given year
- Markets are so
large
- 2. Determine Current Business
Relative to Potential Business
- To determining the amount
of remaining business
- Understanding how much
customers could actually
purchase within a given year.
- Understanding how much
customers could actually
purchase within a given year.
- To determining the amount
of remaining business
- 3.Determine Current Market Share
- Involves dividing current
business by total market size.
- To determining market share
- There are several sources of
information that can be used.
- Trade magazines, industry or
market publications, the internet
itself and getting the information
directly from customers.
- Trade magazines, industry or
market publications, the internet
itself and getting the information
directly from customers.
- There are several sources of
information that can be used.
- To determining market share
- Involves dividing current
business by total market size.
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