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9867898
Product Development
Description
Product Development Scheme
Mind Map by
Ashleigh Keith
, updated more than 1 year ago
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Created by
Ashleigh Keith
about 7 years ago
4
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Resource summary
Product Development
WEEK ONE
DESIGN
PAGES:
Non Shop:
HOME
ABOUT
CONTACT
SERVICES
SHOPS
ALL of the above plus:
Shop
Lookbooks
Extras:
Look Books
Sales Page
Opt in Thank You Page
WEEK TWO
PACKAGING
VIDEOS
Getting Started with Squarespace
Same video for each package.
Homepage Set Up
For Shops
Ecommerce Set Up
Look Book Set Uo
Popups, Announcement Bar, etc.
Getting Started with Photoshop
Set Up of Any Special Features
WRITTEN CONTENT
Website Content Planner
Pre-Launch checklist
Same for each package
For Shops:
Ecommerce Launch Checklist
Pre-Launch Checkist
PDF list of resources that may help: social media promotion schedule, editorial calender, etc.
WEEK THREE
Social Media
Sneal Peals, Feature Highlights, Behind the Scenes, Written Feedback from Testers
Giveaway
Facebook & Pinterest Paid Promo:
HDS Email List
Must follow on chosen Social Media platform and comment something slily and funny
Pinterest Promo
Super Long Form
Branding Mockups, Device Mockup, and long form homepage preview
Paid Promos
Medium Form
Just Device Mockup and homepage preview
Short From
Branding Mockups Only
Written Content
Case Study & Feature Highlight
Add On Later, Testimonial / Review
Product Description
One Week Post Giveaway Theme installation
Product is Thrown Into Regular Promotion Loops
Design Feedback
Email
Email Idea: Send out asking for feedback from a random selection of email list
Include link to survey in live demo
Those that fill it out are entered in the giveaway
Giveaway Ideas: 1st Place: Theme for Free & Installation ; 2nd Place: Theme for free Online ; 3rd: $10 Off entire order from shop
Add 3rd place winners to list especially for them. Will send emails to them first when new themes arrive.
Non-Winners: put on a list where they hear about themes first
1st and 2nd Place Winners: give them the to be an affiliate.
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