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9945437
INTERCULTURAL BUSINESS COMUNICATIO
Description
Mind Map on INTERCULTURAL BUSINESS COMUNICATIO, created by Isabella Campillo on 22/08/2017.
Mind Map by
Isabella Campillo
, updated more than 1 year ago
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Created by
Isabella Campillo
about 7 years ago
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Resource summary
INTERCULTURAL BUSINESS COMUNICATIO
HOFSTEDE THEORY
GEERT HOFSTEDE defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”
He stablished dimensions of national culture
individualism
A preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families.
Masculinity
represents a preference in society for achievement, heroism, assertiveness and material rewards for success.
uncertainty avoidance
expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.
Long term orientation
Every society has to maintain some links with its own past while dealing with the challenges of the present and the future.
Indulgence
stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun.
Power distance
expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally.
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