76. People are Programmed to Enjoy Surprises

Sara Custer
Note by Sara Custer, updated more than 1 year ago
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Note on 76. People are Programmed to Enjoy Surprises, created by Sara Custer on 03/09/2017.
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According to research completed by Gregory Berns (2001), the nucleus accumbens – the part of the brain that is active when people experience pleasure, lights up when unexpected surprise is experienced.

Try to incorporate pleasant surprises within standard designs to keep your viewer interested and returning for new information.

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