Focus Groups - created from Mind Map

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Definition

Purposes

Procedure

Advantages

Uses

people assembled to participate

guided discussion

small set of six to ten people

used to gather people’s opinions

ideas

beliefs on a certain topic or product

1. goals

2. target audience

3.Find a venue

4. Recruit participants

5. Design the questions

6. Moderate the group

7.Analyse

Clarify and test pre-conceived notions and findings

Understand met and unmet needs

Hear feedback

Discover the decision making process

social issues

perspectives and opinions

new ideas

discussions