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Organizing Discontinuous Innovation

Why do established firms stumble when

confronted with discontinuity?

To answer this question, you need to know the differences and similarities between the papers. Ahuja and Lampert and Veryzer focused on breakthrough invetion and discontinuous innovation. Breakthrough invention does not automatically lead to breakthrough innovation, because invention needs research and development of technologies while innovation focused on the creating value in the market. However, both papers used an extreme form of exploration.

Ahuja and Lampert explain three traps that hinder the breakthrough inventions at established firms. First, established firms tend to use familiar technologies