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Quiz

10

Leo Yuan 20 perguntas

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Perguntas do quiz (20)

  1. 1The awareness set is:
    1. Aall those brands a consumer would consider for the solution of a problem.
    2. Ball those brands for which a consumer is aware of as the solution for a problem.
    3. Call those brands a consumer would not consider for the solution of a problem.
    4. Dall those brands of which a consumer is aware but is indifferent toward.
  2. 2The cognitive component of an attitude deals with:
    1. Aconnections between our attitude and purchase behaviour.
    2. Bbeliefs about specific attributes or an overall object.
    3. Cintentions to purchase a product.
    4. Dcognitive emotionalism associated with a particular purchase.
  3. 3The desire to have all aspects of our lives and attitudes consistent with each other is based on the need for:
    1. Acues
    2. Bindependence.
    3. Ccausation
    4. Dnone of the given answers.
  4. 4The existing or actual state is affected by:
    1. Ainability to afford certain products.
    2. Black of awareness of products or brands.
    3. Cinability to afford certain products and lack of awareness of products or brands.
    4. Dinability to afford certain products, absence of particular products and lack of awareness of products or brands.
  5. 5The five classes of situational influences are:
    1. Aphysical surroundings, people, task definition, lighting and sound.
    2. Bpeople, task definition, social surroundings, temporal factors and mood.
    3. Cphysical surroundings, social surroundings, temporal perspective, task definition and mood.
    4. Dphysical surroundings, social surroundings, temporal perspective, task definition and antecedent states.
  6. 6The greater the role specialisation and the more closely related the product is to the area of specialisation:
    1. Athe more likely a syncretic decision will be made.
    2. Bthe more likely a husband-dominated decision will be made.
    3. Cthe more likely a wife-dominated decision will be made.
    4. Dthe less likely a syncretic decision will be made.
  7. 7The increased participation of women in the workforce has resulted in:
    1. Achanging perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working.
    2. Bmarketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
    3. Ca change in the way VALS has been designed.
    4. Dchanging perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working and marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
  8. 8The involvement of various family members in the decision process:
    1. Avaries by product category.
    2. Bvaries by stage in the decision process.
    3. Cvaries by demographic characteristics of the family.
    4. DAll of the given answers are correct.
  9. 9The level of a person's desire to resolve a particular problem depends on which two key factors?
    1. Athe relative importance of the problem and the magnitude of the discrepancy between the desired state and the actual state
    2. Binformation search and alternative evaluation
    3. Cenvironmental and situational factors
    4. Dthe involvement level of the product and previous decisions made
  10. 10The most common reason given for using social networking sites is:
    1. Afinding out about events.
    2. Bcatching up with friends or family
    3. Cgame playing.
    4. Dphoto-sharing.

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Descrição
Quiz sobre 10, criado por Leo Yuan em 28-10-2017.
Idioma
English
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