Quiz
Marketing 2nd Lecture
Este quiz tem tipos de pergunta que abrem no player de sempre.
Perguntas do quiz (64)
1Marketers must work in harmony with other company departments to create customer value and relationships.
- AVerdadeiro
- BFalso
2Customers are the most important actors in the company's microenvironment.
- AVerdadeiro
- BFalso
3A Microenvironment consists of the company → suppliers → marketing intermediaries → customer markets → competitors → publics and then finally → customers
- AVerdadeiro
- BFalso
4Physical distribution firms help the company with the design process of their products.
- AVerdadeiro
- BFalso
5Marketing services agencies help companies target and promote their product.
- AVerdadeiro
- BFalso
6financial intermediaries include banks, credit companies and more.
- AVerdadeiro
- BFalso
7"publics" describes any group that has potential interest or impact in an organisations ability to reach their goals.
- AVerdadeiro
- BFalso
8large societal forces on Macroenviroment are Demographics, economics, technological, political, cultural and public -sectors.
- AVerdadeiro
- BFalso
9Concern for the natural environment has not risen in the past years.
- AVerdadeiro
- BFalso
10the cultural "force" is the thought of marketers to behave more like a socially responsible citizen.
- AVerdadeiro
- BFalso
11Demographics show the statistics of the different age groups and their spending behaviour.
- AVerdadeiro
- BFalso
12Major generational groups include
(more then oner answer)- ABaby Boomers
- BGeneration X
- CMillenials (also Generation Y)
- DGeneration Z
- EGeneration W
- FGI Generation
- GDie Piraten
- HDie Grünen
- INeanderthaler
13Baby Boomers are born between the years following WW2 - 1964
- AVerdadeiro
- BFalso
14Generation X people are born in the 20's.
- AVerdadeiro
- BFalso
15We can be considered Millenials
- AVerdadeiro
- BFalso
16Generation Z are not able to walk yet and are therefore not a valid demographic group.
- AVerdadeiro
- BFalso
17Major developments in economic environment include changes in income and distribution of customer spending
- AVerdadeiro
- BFalso
18Natural environment: all resources are made chemically.
- AVerdadeiro
- BFalso
19Technological environment: forces that prevent companies from creating new products or technologies.
- AVerdadeiro
- BFalso
20Political environment: Laws and other groups that influence and limit various organizations
- AVerdadeiro
- BFalso
21Core beliefs and values are highly persistent while secondary beliefs and values are rather open for change.
- AVerdadeiro
- BFalso
22the cultural environment overall includes everything about moral behaviour.
- AVerdadeiro
- BFalso
23Marketing information by itself has little value.
- AVerdadeiro
- BFalso
24Customer insights: fresh understanding of customers
- AVerdadeiro
- BFalso
25MIS stands for
- AMarketing ist super
- BMarketing Information System
- CMarketing Insights Sphere
26MIS (Marketing Information System) helps by assessing the informations that are needed an developing said need information in order to generate and validate customer and market insights.
- AVerdadeiro
- BFalso
27MIS have to be effectively built in order to receive the right information at the right time to build customer value and stronger customer relationships.
- AVerdadeiro
- BFalso
28Developing needed Information include
(more than 1 answer)- Ainternal databases
- Bmarketing intelligence
- Ccustomer insights
- Dspending behaviour
- Eage groups
- Fmarketing research
29The marketing environment consists of Target marketers, marketing channels, competitors, publics and macroenvironment forces
- AVerdadeiro
- BFalso
30assessing marketing information needs include a balance between value of insights and costs
- AVerdadeiro
- BFalso
31Internal databases are electronic collections of consumer and market information obtained by external companies.
- AVerdadeiro
- BFalso
32competitive marketing intelligence: systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment.
- AVerdadeiro
- BFalso
33Marketing research is not relevant to a specific marketing situation
- AVerdadeiro
- BFalso
34The Marketing research Process consists of [blank_start]defining[blank_end] the problem, [blank_start]developing[blank_end] the research plan, implementing the [blank_start]research[blank_end] plan, interpreting and reporting the [blank_start]findings[blank_end].
- Adefining
- Bcreating
- Cdrawing
- Ddefining
- Edeveloping
- Fcolouring
- Gresearch
- Hschmesearch
- Iwesearche
- Jfindings
- Kquantitive goods
- Lcustomers
35Exploratory research is
- Amarketing research to preliminary information that will help define problems and suggest hypotheses.
- BMarketing research to better describe marketing problems, situation or markets, such as the market potential for a product or the demographics and attitudes of consumers.
36Descriptive research:
- AMarketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
- BMarketing research to gather preliminary information that will help define the problems and suggest hypotheses.
37Causal research:
- AMarketing research to test hypotheses about cause-and-effect relationships.
- BMarketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
38The Research Plan obtains data by going on the streets and do surveys.
- AVerdadeiro
- BFalso
39secondary data is new data that has been discovered.
- AVerdadeiro
- BFalso
40primary data is collected for a specific purpose.
- AVerdadeiro
- BFalso
41contact methods include
(more than 1)- Amail
- Bonline
- Cpersonal
- Dtelephone
42research approaches are
(more than 1)- Aobservation
- Bsurvey
- Cdemographics
- Dtechnological instruments
- Eexperiment
43Questionnaire is a research instrument.
- AVerdadeiro
- BFalso
44survey researches gather data by observing relevant people, actions and situations.
- AVerdadeiro
- BFalso
45observational researches gather data by asking people questions about they knowledge, attitude, preferences and buying behaviour.
- AVerdadeiro
- BFalso
46experimental research gathers information by selecting groups of randomly assigned subjects, making them do something and testing their reactions.
- AVerdadeiro
- BFalso
47online marketing collects data by internet survey or tracking consumers online behaviour.
- AVerdadeiro
- BFalso
48behavioral targeting uses factors like state, income and family status.
- AVerdadeiro
- BFalso
49a sample is representative for the whole population.
- AVerdadeiro
- BFalso
50Three decisions are important for sample and sampling plan. Which ones?
- Asampling unit, sample size, sampling procedure
- Bsampling customers, sampling unit, sampling reactions
- Csampling reactions, sampling food, sampling actions
51There are two types of samples.
- AVerdadeiro
- BFalso
52questionnaires are flexible and ask open-ended and closed-ended questions. wording and ordering is crucial for the development of measures instruments.
- AVerdadeiro
- BFalso
533 Steps:
→Implementing the research plan
→Interpretation of findings
→report to management- AVerdadeiro
- BFalso
54CRM (customer relationship management) manages detailed informations about individuals and then carefully manages customer touch points in order to maximize customer loyalty.
- AVerdadeiro
- BFalso
55Scarcity bedeutet Knappheit.
- AVerdadeiro
- BFalso
56a big issue with international marketing research is that there are to many secondary data informations
- AVerdadeiro
- BFalso
57people in different countries show different attitudes toward being researched.
- AVerdadeiro
- BFalso
58cultural differences are no problem when collecting data for international marketing research purposes.
- AVerdadeiro
- BFalso
59Ethics are not important in Marketing research.
- AVerdadeiro
- BFalso
60REVIEW QUESTIONS (1):
Cultural core beliefs and values are more open to change than secondary beliefs and values.- AVerdadeiro
- BFalso
61REVIEW QUESTIONS (2):
Explortory marketing research typically gathers preliminary information that will help define problems and suggest hypotheses.- AVerdadeiro
- BFalso
62REVIEW QUESTIONS (3):
Telephone as a contact method in marketing research has a very high response rate, but the control of the sample is considered very poor.- AVerdadeiro
- BFalso
63REVIEW QUESTIONS (4):
In a simple random sample, every member of the population has a known and equal chance of selection.- AVerdadeiro
- BFalso
64Considering this table, the most efficient contact method would be online.
- Aonline
Informações
- Descrição
- Marketing Information
- Autor
- Kirsten Küss
- Idioma
- Deutsch
- Visualizações
- 24
- Avaliação
- Ainda sem avaliações Avalie este quiz