Quiz
Marketing 2nd Lecture
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Questions in this quiz (64)
1Marketers must work in harmony with other company departments to create customer value and relationships.
- ATrue
- BFalse
2Customers are the most important actors in the company's microenvironment.
- ATrue
- BFalse
3A Microenvironment consists of the company → suppliers → marketing intermediaries → customer markets → competitors → publics and then finally → customers
- ATrue
- BFalse
4Physical distribution firms help the company with the design process of their products.
- ATrue
- BFalse
5Marketing services agencies help companies target and promote their product.
- ATrue
- BFalse
6financial intermediaries include banks, credit companies and more.
- ATrue
- BFalse
7"publics" describes any group that has potential interest or impact in an organisations ability to reach their goals.
- ATrue
- BFalse
8large societal forces on Macroenviroment are Demographics, economics, technological, political, cultural and public -sectors.
- ATrue
- BFalse
9Concern for the natural environment has not risen in the past years.
- ATrue
- BFalse
10the cultural "force" is the thought of marketers to behave more like a socially responsible citizen.
- ATrue
- BFalse
11Demographics show the statistics of the different age groups and their spending behaviour.
- ATrue
- BFalse
12Major generational groups include
(more then oner answer)- ABaby Boomers
- BGeneration X
- CMillenials (also Generation Y)
- DGeneration Z
- EGeneration W
- FGI Generation
- GDie Piraten
- HDie Grünen
- INeanderthaler
13Baby Boomers are born between the years following WW2 - 1964
- ATrue
- BFalse
14Generation X people are born in the 20's.
- ATrue
- BFalse
15We can be considered Millenials
- ATrue
- BFalse
16Generation Z are not able to walk yet and are therefore not a valid demographic group.
- ATrue
- BFalse
17Major developments in economic environment include changes in income and distribution of customer spending
- ATrue
- BFalse
18Natural environment: all resources are made chemically.
- ATrue
- BFalse
19Technological environment: forces that prevent companies from creating new products or technologies.
- ATrue
- BFalse
20Political environment: Laws and other groups that influence and limit various organizations
- ATrue
- BFalse
21Core beliefs and values are highly persistent while secondary beliefs and values are rather open for change.
- ATrue
- BFalse
22the cultural environment overall includes everything about moral behaviour.
- ATrue
- BFalse
23Marketing information by itself has little value.
- ATrue
- BFalse
24Customer insights: fresh understanding of customers
- ATrue
- BFalse
25MIS stands for
- AMarketing ist super
- BMarketing Information System
- CMarketing Insights Sphere
26MIS (Marketing Information System) helps by assessing the informations that are needed an developing said need information in order to generate and validate customer and market insights.
- ATrue
- BFalse
27MIS have to be effectively built in order to receive the right information at the right time to build customer value and stronger customer relationships.
- ATrue
- BFalse
28Developing needed Information include
(more than 1 answer)- Ainternal databases
- Bmarketing intelligence
- Ccustomer insights
- Dspending behaviour
- Eage groups
- Fmarketing research
29The marketing environment consists of Target marketers, marketing channels, competitors, publics and macroenvironment forces
- ATrue
- BFalse
30assessing marketing information needs include a balance between value of insights and costs
- ATrue
- BFalse
31Internal databases are electronic collections of consumer and market information obtained by external companies.
- ATrue
- BFalse
32competitive marketing intelligence: systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment.
- ATrue
- BFalse
33Marketing research is not relevant to a specific marketing situation
- ATrue
- BFalse
34The Marketing research Process consists of [blank_start]defining[blank_end] the problem, [blank_start]developing[blank_end] the research plan, implementing the [blank_start]research[blank_end] plan, interpreting and reporting the [blank_start]findings[blank_end].
- Adefining
- Bcreating
- Cdrawing
- Ddefining
- Edeveloping
- Fcolouring
- Gresearch
- Hschmesearch
- Iwesearche
- Jfindings
- Kquantitive goods
- Lcustomers
35Exploratory research is
- Amarketing research to preliminary information that will help define problems and suggest hypotheses.
- BMarketing research to better describe marketing problems, situation or markets, such as the market potential for a product or the demographics and attitudes of consumers.
36Descriptive research:
- AMarketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
- BMarketing research to gather preliminary information that will help define the problems and suggest hypotheses.
37Causal research:
- AMarketing research to test hypotheses about cause-and-effect relationships.
- BMarketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
38The Research Plan obtains data by going on the streets and do surveys.
- ATrue
- BFalse
39secondary data is new data that has been discovered.
- ATrue
- BFalse
40primary data is collected for a specific purpose.
- ATrue
- BFalse
41contact methods include
(more than 1)- Amail
- Bonline
- Cpersonal
- Dtelephone
42research approaches are
(more than 1)- Aobservation
- Bsurvey
- Cdemographics
- Dtechnological instruments
- Eexperiment
43Questionnaire is a research instrument.
- ATrue
- BFalse
44survey researches gather data by observing relevant people, actions and situations.
- ATrue
- BFalse
45observational researches gather data by asking people questions about they knowledge, attitude, preferences and buying behaviour.
- ATrue
- BFalse
46experimental research gathers information by selecting groups of randomly assigned subjects, making them do something and testing their reactions.
- ATrue
- BFalse
47online marketing collects data by internet survey or tracking consumers online behaviour.
- ATrue
- BFalse
48behavioral targeting uses factors like state, income and family status.
- ATrue
- BFalse
49a sample is representative for the whole population.
- ATrue
- BFalse
50Three decisions are important for sample and sampling plan. Which ones?
- Asampling unit, sample size, sampling procedure
- Bsampling customers, sampling unit, sampling reactions
- Csampling reactions, sampling food, sampling actions
51There are two types of samples.
- ATrue
- BFalse
52questionnaires are flexible and ask open-ended and closed-ended questions. wording and ordering is crucial for the development of measures instruments.
- ATrue
- BFalse
533 Steps:
→Implementing the research plan
→Interpretation of findings
→report to management- ATrue
- BFalse
54CRM (customer relationship management) manages detailed informations about individuals and then carefully manages customer touch points in order to maximize customer loyalty.
- ATrue
- BFalse
55Scarcity bedeutet Knappheit.
- ATrue
- BFalse
56a big issue with international marketing research is that there are to many secondary data informations
- ATrue
- BFalse
57people in different countries show different attitudes toward being researched.
- ATrue
- BFalse
58cultural differences are no problem when collecting data for international marketing research purposes.
- ATrue
- BFalse
59Ethics are not important in Marketing research.
- ATrue
- BFalse
60REVIEW QUESTIONS (1):
Cultural core beliefs and values are more open to change than secondary beliefs and values.- ATrue
- BFalse
61REVIEW QUESTIONS (2):
Explortory marketing research typically gathers preliminary information that will help define problems and suggest hypotheses.- ATrue
- BFalse
62REVIEW QUESTIONS (3):
Telephone as a contact method in marketing research has a very high response rate, but the control of the sample is considered very poor.- ATrue
- BFalse
63REVIEW QUESTIONS (4):
In a simple random sample, every member of the population has a known and equal chance of selection.- ATrue
- BFalse
64Considering this table, the most efficient contact method would be online.
- Aonline
Information
- Description
- Marketing Information
- Author
- Kirsten Küss
- Language
- Deutsch
- Views
- 24
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