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IMC

Sarah Bowe
Curso por Sarah Bowe, atualizado more than 1 year ago Colaboradores

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IMC

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Lecture 2: IMC in the Marketing Process

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Lecture 2: IMC in the Marketing Process
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Lecture 3: Perspectives on CB

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Lecture 3: Perspectives on CB
Lecture 3 IMC
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Lecture 4: The Communications Process

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Lecture 4: The Communications Process
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Lecture 5: Objectives and Budgeting

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Lecture 5: Objectives and Budgeting
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Lecture 6: Creative Strategy

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Lecture 6: Creative Strategy
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Lecture 7: Media Planning

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Lecture 7: Media Planning
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Week 8: Broadcast Media/Print Media/Support Media

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Week 8: Broadcast Media/Print Media/Support Media
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Lecture 9: Direct Marketing, the Internet & Sales Promotion

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Lecture 9: Direct Marketing, the Internet & Sales Promotion
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Lecture 10: Public Relations, Publicity & Personal Selling

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Lecture 10: Public Relations, Publicity & Personal Selling
Public Relations, Publicity and Personal Selling
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