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Lecture 9: Direct Marketing, the Internet & Sales Promotion

Alice Nguyen 11 questions

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Questions in this quiz (11)

  1. 1What is classified as 'media'?
    1. AMail
    2. BCatalogues
    3. CInfomericals
    4. DPublic Relations
    5. ETransaction
    6. FConsumer
  2. 2What are the objectives of direct marketing?
    1. ATo build an image
    2. BEducate and inform customers
    3. CTo evoke emotional connection with customer
    4. DTo ensure that marketing objectives are met
    5. ETo test a product
  3. 3Advantages of Direct Marketing
    1. AAccuracy
    2. BImage Factors
    3. CCapability
    4. DTesting
    5. EFrequency Potential
  4. 4There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
    1. ATrue
    2. BFalse
  5. 5What are some reasons for rapid adoption of the Internet?
    1. AIncreased desire for information
    2. BSpeed and convenience
    3. CAbility to control information
    4. DReducing customer base
    5. EHaving less customers
    6. FMore accountability
    7. GTarget customers
  6. 6What is owned media?
    1. Amedia channel that a brand owns such as their website, mobile site, blog or twitter account
    2. Bthe most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
    3. Cis when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
  7. 7What is earned media?
    1. Athe most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
    2. Bis when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
    3. Ca media channel that a brand owns such as their website, mobile site, blog or twitter account
  8. 8What are some ways of advertising on the Internet?
    1. ABanner ad
    2. BSponsorships
    3. CPaid searches
    4. DPrint media
    5. EEmail
    6. FContent aggregators
    7. GPortals
    8. HBlogs
    9. IMagazine column
    10. JBusiness card
  9. 9Why are some motivations and reasons for social media?
    1. ADriving traffic to one's site
    2. BEasy communication
    3. CShare ideas
    4. DPlagiarism
    5. EGain information
    6. FBrand exposure
  10. 10Reasons for increase in sales promotion
    1. ABrand proliferation
    2. BFragmentation
    3. CDeclining brand loyalty
    4. DShape brand
    5. EAccountability
    6. FSurveys
    7. GInformation access

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Description
Quiz on Lecture 9: Direct Marketing, the Internet & Sales Promotion, created by Alice Nguyen on 10/10/2017.
Language
English
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