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BALANCED SCORECARD

The BSC is a strategic tool that seeks to align objectives of the enterprise with its vision and strategy. As such, it focuses on four perspectives

1. financial, 2.customer, 3.internal business processes, 4.learning and growth

Measurable goals within each objective are set, monitored, and evaluated. It is balanced because it looks at financial and nonfinancial measures in reaching the company’s objectives

At the context enviroment