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MARKETING

NEEDS

Are basic components for human being. Like the phisical needs: clothing, security, food.

DESIRES

Is someone that we want to have but we don´t need it.

DEMAND

Is the quantity of a good or service that consumers and businesses are willing and able to buy and have satisfaction.

Are products of the same nature from another company.

COMPETITION

POSITIONING

An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products.

SEGMENTATION

Is the process of dividing an entire market up into different customer segments.

SUPPLY CHAIN

Is the chain of suppliers that an relies on to produce marketing materials to market their products and services.

PRICE AND PRODUCT

PRICE: Is the value of a pruduct that pass of a lot of processes, people, raw materials and transformation to get the final product.

PRODUCT: The overall process of conveying a good or service to customers.

4 & 7 P`S

Product, place, place and promotion.

People, process, physical environment