GoConqr has a new look! Let us know what you think.

Sign up free

Introduction to Marketing

655 resources created by 566 users

This Introduction to Marketing page on GoConqr gathers community-made quizzes, mind maps, flashcards and notes on the basics of marketing, from customer value and needs to the marketing process and mix. It's built for university students and professional candidates working through core concepts, and for teachers after ready-made material, with a few school students in the mix. There are over 600 resources here, including more than 80 quizzes and over 350 mind maps. Try a quiz to find your gaps, then study the maps.

Select topic

Top Introduction to Marketing resources

Quizzes

See all 94 quizzes

Mind maps

See all 362 mind maps

Flashcards

See all 163 flashcards

Flowcharts

See all 11 flowcharts

Notes

See all 22 notes

Slides

Topics in Introduction to Marketing

Role and functions of marketing30History and evolution of marketing8Marketing orientations47Needs, wants, demand and exchange7Customer value and relationships14Marketing process26Marketing environment8Market research5Consumer behaviour8Market segmentation and targeting9Marketing strategy and planning19Marketing mix34Branding and marketing communications6

More Marketing, advertising and sales topics

Consumer BehaviourThe Marketing MixMarket ResearchDigital MarketingMarketing StrategyBranding and Brand ManagementCustomer Service and Customer RelationshipsPromotion and Integrated Marketing CommunicationsAdvertisingConsumer Protection and EducationMarketing Planning, Management and MetricsInternational and Global MarketingSales and Personal SellingMarkets, Segmentation, Targeting and Positioning

About Introduction to Marketing

GoConqr Original

What this page covers

This page collects study material on the opening ideas of marketing. The resources were made by GoConqr users, and many follow the chapters of well-known introductory textbooks. You will find definitions, the idea of customer value, needs and wants, the marketing environment, segmentation and the marketing mix.

Where to start

Begin with the big picture. The mind map PRINCIPLES OF MARKETING lists chapters on creating and capturing customer value, company strategy and analyzing the marketplace. Next, the two mind maps MMK101- 1 and MMK101- 2 follow a week-by-week course. The first covers marketing, de-marketing, market offerings and the marketing mix. The second moves into product levels, product lines and services.

If you prefer short prompts, try the flashcard decks Marketing_ZHAW_SEM2 and Marketing Management 14th Edition - Kotler & Keller. They cover definitions, the Maslow pyramid, core marketing concepts, target markets, positioning and segmentation.

Using quizzes and maps together

A good order is map first, quiz second, cards third.

  1. Read a mind map and say each branch aloud in your own words.
  2. Take a quiz such as MARKETING CH 1: Marketing: Creating Customer Value and Engagement. It asks how the new concept of marketing differs from the old "telling and selling" approach.
  3. Note the questions you missed, then find the matching branch on the map.
  4. Finish with flashcards on those gaps. MKTG 301 - Exam #2 works well for the marketing environment, including the microenvironment, the macroenvironment and generations.

For fill-in-the-blank practice on basic definitions, Marketing exam 1 quiz supplementation is a gentle start. The deck SMEidi covers situational analysis and the steps of market research.

Levels and exams

Most resources here suit university courses, and some match professional marketing syllabuses. A smaller share suits school courses, and a couple of titles mention HSC Business Studies and IB Business Management. Teachers can pick a quiz or map to set as a starter task or a review activity.

Where this unit fits

This unit sits in the Marketing Foundations strand of the Marketing, advertising and sales subject. It is the place to build core vocabulary before moving to more specialized topics.

Pick one mind map today, then see how much of it you can recall in a quiz.

Frequently asked questions

Which resource should I open first?

Start with the mind map PRINCIPLES OF MARKETING for an overview of the first chapters, from customer value to company strategy. If you would rather test yourself straight away, try the quiz MARKETING CH 1: Marketing: Creating Customer Value and Engagement, then return to the maps for anything you missed.

What do the mind maps on this page cover?

There are over 350 mind maps. They include week-by-week course outlines such as MMK101- 1 and MMK101- 2, plus maps on the marketing concept, the marketing process, marketing orientation and the role of marketing. Together they cover definitions, the marketing mix, product levels and customer relationships.

Are these resources free to use?

Yes. Every resource listed here is free to open, study and take, with no account needed. They were made by GoConqr users rather than by GoConqr itself, so styles and depth vary. Compare a couple of resources on the same idea and use whichever explains it most clearly for you.

Which levels and exams do they suit?

Most of the material suits university students and professional candidates, and teachers can use it for ready-made classroom tasks. A smaller share suits school courses. Some titles mention HSC Business Studies and IB Business Management, so check the resource itself to see whether it matches your syllabus.

Can I save my quiz scores or make my own resources?

Yes. A free GoConqr account saves your quiz scores and lets you create your own quizzes, mind maps, flashcards and notes. That is useful if you want to turn your own lecture notes into a deck or a map after working through the shared material.

What if I cannot find the topic I need?

Try a nearby resource first. The page holds over 600 resources, including notes and flashcards on segmentation, the marketing environment and the marketing process. If your topic is still missing, you can build your own map or flashcard set and use the listed material as a model.

Feedback

What is it about?

What do you think of the new look?

How do you like it?