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Flashcards

Presentational Devices

janef1 Inglês 9 flashcards

Flashcards do conjunto (9)

  1. 1BULLET POINTS adds clarity, emphasises key points, user friendly, eye-catchingCAPTION
    add meaning, steer readers response, gives a slant
  2. 2COLOUR reinforces/reflects message to make connections and to convey a mood Eye catchingCOLUMNS
    text is clearer so more accessible to the reader
  3. 3FONTS- for diff. audiences grabs attention of particular audiences adds appealHEADLINE
    captures and sustains interest
  4. 4IMAGERY so audience can visualise what your trying to describeLAYOUT
    captures attention at appropriate time
    more access and understanding
    easy to read
  5. 5LOGO advertises company, reputable, reliable, credible,adds familiarityPHOTOGRAPHS
    grabs attention. Brings text to life. Shows what a place looks like and may have an emotional impact
  6. 6REPRESENTATION helps form positive opinionsSLOGAN
    makes company easier to remember in the future
  7. 7STATISTICS advertise success, gain trust and reliability, believableTARGET AUDIENCE
  8. 8WHITE SPACE easier to read as adds clarity and attractivenessCARTOONS
    attracts attention-more light hearted, widens target audience, adds an element of humour
  9. 93 REASONS FOR PRESENTATIONAL Mood-express feelings, pic, font, colour Memory-key info. as to inform, bullet, bold, headlines, diagrams Clarity- clear purpose and audience eg. bold,bullets,para., colour,imagesVARIED LANGUAGE
    means, conveys, creates, reflects, implies, highlights, strengthens, demonstrates, reinforces, gives rise to, emphasises, suggests, indicates

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FlashCards sobre Presentational Devices, criado por janef1 em 03-06-2013.
Criado por
janef1
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