Flashcards
Untitled_3
Flashcards do conjunto (23)
- 1culture reflectssociety's personality
- 2consist of the very large number of mental or verbal statements that reflect an individuals judgement and conviction about the relationship between any two thingsbeliefs
- 3beliefs but differ because they are fewer in number, enduring and difficult to change, not tied to specific objects or situations, widely accepted by members of a societyvalues
- 4guide culturally acceptable behaviorbeliefs and values
- 5reflect expectations of behaviors that are culturally acceptable in specific situations. they are the usual and acceptable ways of behaviorcustoms
- 63 ways of cultural learningformal, informal, technical
- 7when adults teach young family members how to behaveformal learning
- 8through observation and imitationinformal learning
- 9learning of culture is done through school instructiontechnical learning
- 10when may people become aware of how culture influenced their behavior?when they encounter people with different values, beliefs, and behavior
- 11three levels of subjective culturesupranational, national, group
- 12what is the purpose of studying cross-culutral differences?to develop targeted marketing strategies for each market
- 13what market represents the most important opportunity for growth?overseas market
- 14many consumers may take into consideration the country of origin of a productcountry of origin effect
- 15the effort to determine to what extent the consumers of two or more nations are similar or differentcross-cultural consumer analysis
- 16hofstede cross-culture dimensionsindividualism vs collectivism, uncertainty avoidance, power distance, masculinity-feminity
- 17products that are manufactured, packaged and positioned the same way regardless of the country in which they are soldglobal brands
- 186 global consumer segmentsstrivers, devouts, altruists, intimates, fun seekers, creatives
- 19ambitious and materialisticstrivers
- 20responsible and respectfuldevouts
- 21unselfish and have concern for othersaltruists
- 22young value a good timefun seekers
- 23seek knowledge and have interest in books and mediacreatives
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- Descrição
- FlashCards sobre Untitled_3, criado por sofiaisabel418 em 18-06-2013.
- Criado por
- sofiaisabel418
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