Flashcards
Primary Quantitative Data
Flashcards do conjunto (5)
- 1What are 2 methods of Primary Quantitative Data. Questionnaires
. Structured interviews - 2What are questionnaires. They are the most reliable method for gathering data in social surveys
. they are a list of questions which are written down in advance that are handed or posted to respondents. - 3. What can Questionnaires be ?. Questionnaires can either be open or closed
1. Open questions are questions which produce qualitative data , and is more concerned on how the respondent feels , they are asked to write down how they feel and is interested in getting their opinions
2. Closed Question produce Quantitative Data which can be produced into graphs and tables
. Contains a series of Q. accompanied by a choice of answers - 4What are 3 Strengths of Questionnaires1. Questionnaires are easy to produce and they are also cheap and less time consuming
2. Questionnaires are easy to produce and can be handed out to hundred or thousands of people this therefore mean it can reach a larger and more representative sample of people
3. Positivists like using Questionnaires because they believe it is a scientific method and therefore is highly reliable .
Meaning that if Questionnaires is well designed it can be repeated by another sociologists and get the same results - 5What are 2 weaknesses of Questionnaires1. Interpretivists would argue that Questionnaires that use closed questions suffer from Imposition problems which is where they measure what sociologists think is important rather than person taking questionnaire
2. Questionnaires especially postal Q. suffer from low responses rates , responses rates that are less than 50 percent are not undermine the validity of the research because they are unlikely to reflect view of society
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- FlashCards sobre Primary Quantitative Data, criado por Bryan Ayoro em 07-11-2018.
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- Bryan Ayoro
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