Flashcards
Topic 4 Cultural Change Processes
Flashcards do conjunto (19)
- 1What is a style?Styles are a reflection of societal trends. They begin as a risky statement and spread as others become aware and grow confident in trying it. Most styles eventually wear out as people continually search for new ways to express themselves
- 2What is a Culture Production System?A cultural production system is the set of individuals/organisations responsible for creating and marketing a cultural product.
- 3Explain the components of the Culture Production SystemCreative Subsystem: Responsible for generating new symbols and/or products
Managerial Subsystem: Responsible for selecting, making tangible, mass producing and managing distribution of new symbols and/or products
Communications Subsystem: Responsible for giving meaning to the new product and providing it with symbolic attributes - 4What is a cultural gatekeeper?A cultural gatekeeper is responsible for filtering the overload of information and materials intended for consumers. They decide the types of messages and symbolism members of mass culture are exposed to
- 5How is the online environment changing the role of cultural gatekeepers?Bloggers are blurring the boundaries between formal and informal gatekeepers
- 6What is reality engineering?When elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies
- 7What is meant by advergaming?Where online games merge with interactive advertisements that let companies target specific types of consumer
- 8What is the cultivation hypothesis?Media's ability to shape consumer's perceptions of reality, e.g. heavy TV viewers misinterpret affluence in a country
- 9What is an innovationAny product or service that is perceived to be new by the consumer.
- 10Explain the Diffusion of InnovationThe process whereby a new product, service or idea spreads through a population
- 11What does standard theory hypothesise?Innovators are constantly on the look out for novel developments and will be the first to try a new offering
- 12Explain the Behavioural Demands of InnovationsA continuous innovation is a modification of an existing product. A dynamically continuous innovation is a more pronounced change in an existing product. A discontinuous innovation creates major changes in the way we live
- 13What are the necessary characteristics for successful adoption of an innovation?Compatibility
Triability
Complexity
Observability
Relative Advantage - 14What is the fashion system?The fashion system consists of all those people and organisations involved in creating symbolic meanings and then transferring meanings to cultural goods
- 15What is a true fad?Has a life span of one year or less
- 16What is a cyclical fad?A life span or one year or less at each spike
- 17What is a fad-to-franchise?Has a life span of 1-5 years
- 18What is a generational fad?Has a one year or less life span at each spike
- 19Give an example for each type of fadTrue Fad: Pet Rock
Cyclical Fad: Yo-Yos
Fad-To-Franchise: Barbies
Generational Fads: Trolls
Informações
- Descrição
- FlashCards sobre Topic 4 Cultural Change Processes, criado por simonloose22 em 14-06-2015.
- Criado por
- simonloose22
- Visualizações
- 1
- Avaliação