Flashcards
CCM
Flashcards do conjunto (5)
- 1Sources of a strong COO brandauthencity
differentiation
quality standards
expertise - 2Country brand dimensionvalue system
heritage & culture
good to do business
quality of life
tourism - 3Focusing COOcultural area
macro region
country
region-city - 4Country image dimensionsinnovativeness
design
prestige
workmanship - 5Key factors of consumer behaviorfocus on quality
cultural similitude
global accessibility
Informações
- Descrição
- FlashCards sobre CCM, criado por Asia Asanbayeva em 27-10-2015.
- Criado por
- Asia Asanbayeva
- Visualizações
- 11
- Avaliação