Flashcards
Persuasive Communication: Sources
Flashcards do conjunto (8)
- 1Who said to be a credible source you need to be trustworthy and have expertise?Self, 1996
- 2What did Cheiken, Eagly & Wood (1981) say about source credibility?It determines the amount of processing that occurs.
- 3Banardos helps how many children in the UK?200,000
- 4Who said that a source can serve as a piece of evidence relevant to the central merits of an issue?Kruglanski & Thompson (1999)
- 5What year did Festinger develop his Social Comparison theory?1954
- 6Festingers similarity theory covers what areas?Upward Comparison: when you compare yourself to someone who is better than you.
Downward Comparison: when you compare yourself to someone worse of than you. - 7What Downward and Upward comparison can you get from the advert?Upward: abuse victims who can relate to the actors and seek help.
Downward: people who compares their life to the abuse victims and feels sympathy. - 8Who said 'a source can influence the confidence versus doubt people have in the thoughts they generate in response to a message'?Brinol, Petty & Tormala, (2004)
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- FlashCards sobre Persuasive Communication: Sources , criado por lucy.allison em 13-12-2015.
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