Flashcards
E COMM
Flashcards do conjunto (21)
- 1E Commercethe using of web to transact business. Also DIGITALLY ENABLES transactions between organizations and individuals.
- 2How does e-commerce differ from e-business?Digital enables transactions between transactions and progress with the use of information systems. DOES NOT include transactions involving an exchange of value across organizational boundaries.
- 3What are the eight unique features of e-commerce technology?UGUIIIPS
Ubiquity
Global Reach
Universal Standards
information richness
Interactivity
Information Density
Personalization/Customization
Social Technology - 4MarketplacePhysical Space you visit in order to transact
- 5UbiquityE comm available just about everywhere, all the time. Reduces transaction costs and the cognitive energy which is the energy required to complete a task.
- 6MarketspaceTHE RESULT OF E COMM: Marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.
- 7Global ReachReach: The total # of users or customers an e- comm business can obtain.
crosses cultural, regional and national boundaries - 8Universal StandardsInternet uses the same standards around the world, therefore E COMM share the TECHNICAL STANDARDS that are shared all around the world.
- 9Information RichnessAble to fully deliver the complexity and content of the product "message" or "presentation"
- 10InteractivityTechnology that allows for two way communication between merchant and consumer. allows online merchant to engage a consumer Ex: smartphones, social networks and twitter.
- 11Information Densitytotal amount of information to all market participants such as price transparency: seeing difference in price and discrimination: seeing who they sell it to for a higher price, cost transparency how much is the actual cost before sale to consumer. Resulting in high quality.
- 12Personalization and customizationThe targeting of marketing messages to specific individuals by adjusting the message to a person's name, interest and past purchases. C: basing it on the user's preferences or prior behaviour.
- 13Social TechnologyE comm technologies have evolved social technologies that allows users to create and share content with a worldwide community.
- 14Recognize and describe WEB 2.0 applications.1.Rely on "regular" people for creating, sharing, modifying and broadcasting.
2. easy search capability is key to success
3. highly interactive, connect socially
4. BROADBAND connectivity
5. ONLY marginally profitable and business models unproven
6. Attract extremely large audiences - 15What are the major types of e-commerce?B2c
B2B
C2c
M-commerce
Social e commerce
local e commerce - 16B2C Business to consumerMost discussed b2c is Online businesses selling to individual consumers. Ex: Amazon
- 17B2B Business to BusinessOnline business selling to other businesses
EX: Go2paper is an independent third party marketplace that serves the paper industry - 18C2C consumer to consumerPlatform provided such as eBay or easy craigslist air bnb or uber. consumers can sell to each other
- 19M-commerce Mobile e-commerceUse of mobile devices to enable online transactions
- 20Social e commerceFacebook is the leading social e comm site. enabled by social networks and online social relationships
- 21Local e commercee comm based on the geographical location
Informações
- Descrição
- FlashCards sobre E COMM , criado por Jessica Aparicio em 18-10-2016.
- Criado por
- Jessica Aparicio
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