Flashcards
class note 4 : reverse innovation
Flashcards do conjunto (10)
- 1Reverse innovation5-paths
performance at lowest available cost:
Nokia handset
tata nano
infrastructure:
Internet banking
sustainability:
regulatory
preface
Pepsico - 2reverse innovation vs glocalizationportable ECG example :
$100,00 ECG vs rs.40,000 portable ECG
V-scan: sales $5 million
MAC 400/800 : sales $278 million
reverse innovation : local P&L responsibility - 3GE : original ECG scan vs New ECGECG cost/patient : rs.500
with new one : rs.10
India challenges:
lack of technical skills => easy to operate
unreliable power supply => battery
Dust/Dirt =>rugged
not every hospital can afford=> portable - 4learning from value mapping:100% quality at 100% price is not necessary;
70% quality at 40% price is good enough! - 5rev Innovation
- 6example of reverse innovation : performanceGodrej chotuKool
no ice cubes;
protects milk! - 7example of reverse innovation : Infrastructurewater filter : RO/Ken
inverter
Gensets - 8SistainabililtySoalr power
Rainwater harvesting
LED - 9RegulatoryDish TV
- 10PreferencesCash-On-Delivery
FlipKart
Informações
- Descrição
- PSM FlashCards sobre class note 4 : reverse innovation, criado por Mukundhan Srinivasan em 21-11-2016.
- Criado por
- Mukundhan Srinivasan
- Visualizações
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- Avaliação