Flashcards
08 Creativity
Flashcards do conjunto (9)
- 1Describe Goldenberg´s et al. concept of sytematic inventive thinking!-"Inside the box"
-Interdisciplinary teams
-Current products & characteristics > customers & needs
-Manipulation of essential elements & environment - 2Which patterns can be used for systematic inventive thinking?-Substraction
-Multiplication
-Division
-Task unification
-Attribute dependency change - 3Describe the process of systematic inventive thinking!-Choose pattern
-Virtual product
-Identify benefits
-Identify changes
-New product - 4What are major (new) findings about Osborn´s brainstorming approach?-Less creativity of each member
-Debate fosters creativity
-Mixed teams drive creativity - 5What kind of blocks exist for a customer´s creativity?-Perceptual (e.g. functional fixedness, stereotyping)
-Cultural (e.g. reasoning, social influence)
-Emotional (e.g. risk aversion)
-Expressive
-Environmental
-Intellectual - 6Name the components of creativity! What concept should a company follow to achieve creativity?-Expertise
-Motivation
-Creative thinking
Principle: Associate (Medici-Effect: interdisciplinary) & combine - 7How does the creative process look like?-Preparation (group)
-Innovation opportunity (problem)
-Divergence (options)
-Incubation (consider options)
-Convergence (one innovation) - 8In which fields does a company need to adapt to foster creativity?-Processes
-Organization
-Culture
-Management - 9What are the components of SCAMPER regarding idea-spurring?-S.ubstitute
-C.ombine
-A.dapt
-M.odify/M.agnify
-P.ut to other use
-E.liminate
-R.evers/R.earrange
Informações
- Descrição
- New Product Development & Marketing FlashCards sobre 08 Creativity, criado por Timo Bierwirth em 16-01-2018.
- Criado por
- Timo Bierwirth · jan 2018
- Atualizado
- 16 jan 2018
- Visualizações
- 0
- Avaliação