Flashcards

Consumer mood and social environment factors

Uyen Do Inglês 4 flashcards

Flashcards do conjunto (4)

1consumer mood- a feeling state or a state of mind
- a type of affect with no specific target
- a person's current, subjectively experienced and non object-related emotion
- can be affected by store design, music, compliments, gifts
2compared to emotions, moods are- a more typically unfocused, pre-existing state
- generally lower in intensity
- longer lasting
- not as directly coupled with actions as emotions
3consumer mood has effects on- message and information process
- perception
- information recall
- judgement of products
- decisions about time and place to shop, and whether to shop with other
duration of stay in shop
- purchase decision
48 factors of social and cultural environments of consumers- group membership
- social class
- gender roles
- society's culture
- subculture
- other cultures
- opinion leaders
-reference groups