Flashcards
Positioning
Flashcards do conjunto (11)
- 1What are the 4 stages in the boston matrix?1. Question Mark/ Problem Child
2. Star
3. Cash cow
4. Dog - 2What are the measuring axis' on the boston matrixMarket Growth and Market Share
- 3The the characteristics of a star in the Boston Matrix1. Market leaders in high growth market
2. Already successful have have future growth opportunities
3. resources should be invested to remain/increase leadership
4. Future cash cows if protected. - 4Name the characteristics of the problem child/ question mark1. Low profits as requires investment.
2. Management must consider to continue with investment.
3. Cash cow's excess cash should fund the problem child to develop a star - 5Name the characteristics of a Dog1. Weak products in low-growth markets.
2. In mature stage of cycle. - 6Name the characteristics of cash cows1. They're a positive cash-flow
2. May be possible to reposition for a niche market - 7Name the 4 stages of the PLC1. Introduction
2. Growth
3. Maturity
4. Decline - 8Identify 3 characteristics of the Introduction1. Sales growth is low and losses are made.
2. There is heavy development and high promotional costs.
3. Firms will monitor the speed of adoption to access whether to continue with it - 9Identify 3 characteristics of the growth stage1. Faster sales and profit growth.
2. Profits may begin to decline towards the latter stage due to new entrants.
3. Sales growth from repeat purchasing - 10Identify 3 characteristics of Maturity stage1. Sales will peak
2. Saturation will occur
3. May introduce product improvements/changes - 11Identify 3 characteristics of the Decline stage1. Suppliers may cease production
2. Promotional budget may be slashed
3. Die off stage
Informações
- Descrição
- The Boston Matrix The Product Life Cycle (PLC)
- Criado por
- mcyi3rn2
- Visualizações
- 37
- Tags
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