POSITIONING LEVELS - GIVENCHY

Sunday Le Tran
Mind Map by Sunday Le Tran, updated more than 1 year ago
Sunday Le Tran
Created by Sunday Le Tran over 4 years ago
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Positioning levels of Givenchy
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POSITIONING LEVELS - GIVENCHY
1 Product Level
1.1 Excellent Customer Service & Post-purchase support
1.1.1 Customers Satisfaction
1.1.2 Build Long-term Relationship between the Brand and Customers
1.1.3 Value Guarantee
1.2 Original Designs & High Product Quality
1.3 Exclusivity
1.3.1 Visual Identity
1.3.2 Mental Reference (Social Status)
1.4 Exclusive Retail Environment
1.4.1 Contribute to Customers' Shopping Experience & Expectation
1.5 High Price
2 Brand Level
2.1 French Heritage
2.2 Strong Personality
2.2.1 Modern Gothic
2.2.2 Structured Tailoring
2.2.3 Dark Romance
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