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POSITIONING LEVELS - GIVENCHY

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Positioning levels of Givenchy
Sunday Le Tran
Mind Map by Sunday Le Tran, updated more than 1 year ago
Sunday Le Tran
Created by Sunday Le Tran over 11 years ago
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Resource summary

POSITIONING LEVELS - GIVENCHY
  1. Product Level
    1. Excellent Customer Service & Post-purchase support
      1. Customers Satisfaction
        1. Build Long-term Relationship between the Brand and Customers
          1. Value Guarantee
          2. Original Designs & High Product Quality
            1. Exclusivity
              1. Visual Identity
                1. Mental Reference (Social Status)
                2. Exclusive Retail Environment
                  1. Contribute to Customers' Shopping Experience & Expectation
                  2. High Price
                  3. Brand Level
                    1. French Heritage
                      1. Strong Personality
                        1. Modern Gothic
                          1. Structured Tailoring
                            1. Dark Romance
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