Flashcards

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leanamf08 Inglês 4 flashcards

Flashcards do conjunto (4)

1Niche marketingTargeting a small group of customers, within alarger market- who shares the same characteristics or needs.
2What are the benifits and risk of a Niche MarketBenefits
*low level of compitition
*charge highre price
*increased revenue = profit
Risks
*dependant on customers
*attract competition if the business becomes succesful
3What are the benifits and risk of a Mass market?Benefits
*large potential
*lead to large revenue
*profit
Risks
*strong compitition
*price, cost
*advetising
4Mass marketingApplies to business that is aiming its product at the largest part pf the market.