Flashcards
Sem título
Flashcards do conjunto (15)
- 1What is media audience(s)? (IEES)What media seeks to address.
Inform, Enlighten, Entertain, Sell (Advertise) - 2What is the main purpose of advertisements in regards to media audiences?To sell to pay fee for the receipt of the content.
- 3___ media allows audience involvement and control in the media message.New media.
- 4The ______ Perspective of media is interested in the interactions between media and the audience.The Academic Perspective.
- 5Examples of the Academic Perspective's main interests in media are...?How media influences social action.
How media influences our perceptions of the world.
How audiences respond to content. (books, TV, music etc.) - 6The _____ Perspective of media is interested in the demographic characteristics/attributes of audiences. Eg. education.The Industry Perspective.
- 7Examples of the Industry Perspective's main interests in media are...?How audiences respond to products.
Development in audience-building techniques.
Age, Gender, Ethnicity, Income, Education of viewers - 8____ theatre was an example from class in which the audience became influential.Greek Theatre.
- 9____ theatre was an example from class in which the audience became spectators.Roman Theatre.
- 10Define Mass Audience.New social form, alienated from the "crowd" and lacked collective will/identity.
Distanced from the sources of cultural production. Influenced by external forces (media). - 11Along with the development of electronic mass media, there was the introduction of the digitization of everything that can be digitized. This process was called...?Digitization.
(Digital Audiences) - 12YouTube currently has more than half a billion channels, each of which proving that every viewer has the potential of providing content. This phenomena of channels being made for content distribution is called...?The YouTube Phenomenon.
- 13What is the busiest "television" platform in the world? Who is it owned by?YouTube.
Owned by Google. - 14Define "frictionless" advertising.A process YouTube uses to make money. Allows viewers to click on a "TrueView" button to skip ads and asks advertisers to pay only when viewers watch the ad.
- 15—
Informações
- Descrição
- FlashCards sobre Sem título, criado por Jennifer Glugosh em 03-03-2017.
- Criado por
- Jennifer Glugosh
- Visualizações
- 0
- Avaliação