Mapa Interview

Interview

Conducting the interview

Preparing for the interview and

designing the interview guide.

Main types of interviews

Focus groups

interviews

Single or multiple sessions

Structured interviews

Unstructured interviews

Semi-structured interview

A sequence of

interviews with the same participant to obtain sufficient depth and

breadth.

The researcher follows

a pre-prepared,

elaborate "interview

guide."

follow the interviewee in

unpredictable directions

and the interruptions are

kept to a minimun.

Pre-prepared guiding

questions and

prompts. The

interviewer provides

guidance and

directions.

Questions types and

wording issues

The first questions

Content questions

Probes

The final closing questions

Start with the easy

personal or factual

questions.

(ice-braking period)

Type of questions focusing

on: 1. Experiences and

behaviours 2. Opinions and

values 3. Feelings 4.

Knowledge 5. Sensory

information.

To increase the

richness and depth

of the responses.

To take a salient

content word used

by the respondent

and ask to

elaborate.

Closing questions

Starting the interview

Conducting the interview

Ending the interview

We need to record it to catch all the details

Recording the interview

The tone/climate of the interview and sell

ourselves. We need to explain the reason

for the interview.

We must let the

interviewee dictate the

pace without being rished

and interrupted.

Using pre-closing

moves such as

summarizing or

recapping the main

points of the

discussion.

1. Carry-on feedback

2. Reinforcement

feedback 3. Negative

reinforcement 4.

Encouraging

elaboration 5.

Attention fosusing

devices.

Characteristics of the focus groups

(6 - 10 people)

Composition

Number or parallel focus groups

to

obtain a wide range of

information.

To achive adequate breadth and depth of information.

Conducting the focus group interview

It's important to emphasize that the discussion is about personal view and experiences. Moderation.

Strengths and

weaknesses of focus

group interviewing

An interview can be

rather difficult because of

the number of people

involved.

Focus groups are highly versatile. Get different points of view.