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QUALITATIVE VS QUANTITATIVE RESEARCH

PURPOSE

GROUP STUDIED

VARIABLES

TYPE OF DATA COLLECTED

MOST COMMON RESEARCH OBJECTIVES

VIEW OF HUMAN BEHAVIOR

TYPE OF DATA ANALYSIS

FORM OF DATA COLLECTED

OBJECTIVITY AND SUBJECTIVITY

ROLE OF RESEARCHER

SCIENTIFIC METHOD

RESULTS

NATURE OF OBSERVATION

NATURE OF REALITY

FOCUS

FINAL REPORT

Define what you want to study

Not randomly selected. It has to be conherent with what you want.

Study of the whole. More general.

Words, images or objects.

Open-ended results. Interviews, observations, etc.

Identify patterns, features, themes.

Everything is more free and emotional than rational (subjective)

Researcher and participant are known.

More reliable and objective. Test theories or hypothesis.

Great amount of peolpe to match with the statistics. Selected randomly.

Specific variables are studied.

Data tha deal with quantities, values or numbers. Measurable.

Precise measurement.

Specific data, numbers or statistics.

Objectivity is necessary. Not to be emotional, be rational.

Researcher and participant characteristics are hidden.

QUALITATIVE

QUANTITATIVE

Data can be presented in text, table or chat form.

Pursuit of wisdom by intellectual means and mora self-discipline.

Study behavior under controlled conditions.

More specific than general.

Describe, explain and predict.

Internal or external modifies.

TEST hypothesis.

You can generalize the results.

Tell whether it is true or false your hypothesis.

We explain different environments through the research

Study behavior in a natural environment.

Wide focus, general, open.

Explore, discover and construct.

Dynamic: Diverse. Situational: realities- functions. Social: groups. Personal: psicological and social dimentions.

The theory is generated from the data or results.

They cannot be applied to everybody.

QUALITATIVE

QUANTITATIVE