PLANIMETRY

PLANIMETRY

Planimetry is a measuring instrument of plane surfaces used for planning physical áreas

PLANOGRAM

Planogram is a tool used for planimetrics purposes

In very simple terms, planograms are diagrams or photographs that indicate where the products should be displayed, what position they should have, the amount of each one, how high they should be displayed, the depth they should occupy, etc. This to increase your customers, sales, highlight offers promote releases

VISUAL MERCHANDISING

Visual Merchandise is the art and science of applying effective design ideas in order to increase store traffic and volume of sales

It is important that the design and overall appearance of the store work together to attract customers and motivate them to buy

STORE PLANNING

LAYOUT STORE

FLOOR SPACE

PRODUCT PLACEMENT

TRAFFIC FLOW

seeks to assign the product in such a way that you believe Harmony between the image of the store and the purpose of marketing.

It is the part of merchandising that refers exclusively to the placement of products within the establishment to generate a series of stimuli among customers

This factor refers to customer tracking through the store. To analyze whether it has provided comfort, security and enough space to move comfortably.

GRID LAYOUT

LOOP LAYOUT

FREE FLOW LAYOUT

The circuit or track design is useful for discount stores or departments. They allow shoppers to walk and explore the merchandise while following a perimeter traffic corridor.

Free flow designs are very flexible; They create an informal and friendly environment. Its purpose is to differentiate articles, merchandise, product categories and departments. This is used in specialized stores.

This organization is common in supermarkets and retailers. It consists of a linear shelving system where accessories can be organized vertically or horizontally to create aisles through the store.