Englsih Activity

Marketing for digital environment

and project management

Digital marketing and experiential marketing

Digital marketing trends

The experiential marketing involves

the permanent analysis of consumer satisfaction in

the market or C2 market monitoring.

This kind of proposals allows to companies manage strategic actions from inside towards

market

gaining loyalty

conquering new customers

The experiential marketing leads

organizations to profit opportunities

identifies specific problems

That also feeds to innovation

If you can identify what problems customers are

having,

the second piece can be to prevent that

problem

anticipate so when the customer encounters it.

In order to confirm the essential marketing trends, specifically around digital environment it’s important remember

Think about tactics

Strategic mind

Content marketing around web pages, rich content, personalization

Mobile marketing

Marketing automation around audience engagement

Any effort executed on digital environment must be

planned

organized

managed by experts

well directed

and controlled

get information about market, competitors and consumers,

which means gathering information from “traditional” environment and digital,

The latest trends confirm that actions are based on:

consumer

digital tools

even technology

not mobile devices

Miguel Eduardo Rodríguez Gómez