tarea cuali

Green consumer behavior in an emerging economy

Conclusion: This study helped to the motivators and inhibitors to understand the environmentally-friendly consumer behavior on the different types of economy.

The motivators and inhibitors of green consumer behavior have to be conditioned of formulating and designing motivation and stimulant that are able to change the behaviors for good of the people.

3 theoretical frameworks (structures)

conceptualization of the environmental responsible behavior

factors that affect green consumer behavior

consumer resistance on green behavior

they serve a program where the results of the study will be integrated

Segment: socio-demographic characteristics

Methodology: 15 Mexican families from different social classes by participant observations and interviewers

three themes that came out from the analysis are :

Consumer confusion

Trust and credibility

Compatibility

One of the reasons because people is confused is the absence of information that the government provides. They saw that kids had more conscience than their parents.

Some of their informants perceive the environmental products misleading. they found out that a miss of trust is simply about the industry.

The role of government institutions s crucial for policy formulation.

They found out that the environmental alertness on Mexican consumer remained fragile and discontinuos. Mexicans usually recycle paper, plastic and metal but mainly forget the matter of taking care of water and other natural resources.