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FUTURE MARKET SHARE

MARKET SIZE

CURRENT MARKET SHARE

CURRENT AND POTENTIAL BUSINESS

to determining market size is to calculate the potential consumption within the market.

how many units all their customers could purchase in a given year.

market size= current business (10.000 units )

+potential business (30.000)

= 40.000, units

Determining current market share simply involves dividing current business by total market size.

Market Size = current business (10,000 units) + potential business (30,000.00) = 40,000.00 units

Current Market share = current business/market size = 10,000/40,000 = 25%

To determining this, is necessary to know or calculate how much

customers could actually purchase within a given year