PLANIMETRY

PLANIMETRY

Is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps.

ASPECTS

VISUAL MERCHANDISING

STORE PLANNING

Is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it's a mechanism to communicate with customers and influence their decisions to buy.

Is the art and science of applying effective design ideas in order to increase store traffic and volume of sales

Uses season based displays to introduce new arrivals to customers, thus increasing conversions through a planned and systematic approach by displaying stock available.

Distribution of products on shelves must be made in accordance with the necessities and the store’s objectives.

FLOOR SPACE

PRODUCT PLACEMENT

TRAFFIC FLOW

This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising.

This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal.

This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to.

Planogram

Grid Layout

Loop or Racetrack Layout

Free Flow

A planogram defines products location and their quantity.

Linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.

Loop or racetrack layout they allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

Difference the merchandise items, product categories and departments. This is used in specialty stores.