Sem título

THE CONSUMER AND MOTIVATION

Learning and memory

CLASSICAL CONDITIONING

VICARIOUS LEARNING

BACKGROUND

OPERANT CONDITIONING

Learning involves a change on the content or organization of long term memory an behavior.

Preference for a brand or store.

Unconditioned stimulus

Unconditioned response

Involves a different series of events that we take as learning

Punishment

Conditiones stimulus

Conditioned response

Reinforcement

Extinction

Sometimes the consumer learn from observing other persons

Memorability of information

Sensory memory

Consumer Behavior

It is made up of different disciplines such as marketing, psychology, social psychology, sociology, cultural anthropology, economics, statistics, physiology, law, administration and history.

Definitios

Internal or external activity carried out by an individual or group of individuals in order to satisfy their needs through the acquisition of goods or services.

The study of consumer behavior that consists of an analysis of the selection, acquisition, use and disposal of goods, services

The consumer.

It is the person who seeks to satisfy their needs and desires by consuming and using products

THEORIES

ECONOMICAL

PSYCHOLOGICAL

SOCIOLOGICAL

All people will always seek to maximize the cost-benefit ratio of everything they purchase or consume

Consumers purchase goods and services for established and learned reasons

The consumer can purchase products or services in order to belong to a social group