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Market research methods

Its true value lies in the way in which all the data obtained is used to achieve a better understanding of the consumer.

•Telephone interview

•Personal interview

•Online survey

•Postal survey

•Mystery shopping

Market research is the process by which companies seek to systematically collect data in order to make better decisions.

2. Quialitative

Qualitative market research techniques seek the reasons why the customer acts in a certain way. We try to extract more elaborated information to know first hand the variables we are studying.

•Focus group

•In-depth interviews

Traditionally, various quantitative research techniques have been used, and today they continue to have considerable weight in the methods of market research companies.

There are two types of techniques for market research

The objective of a market research is to obtain information about the behaviors, habits and characteristics of a population with the objective of selling a good or service.

Objective

1. Quantitative

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