Mapa conceptual

Business Analytics

Analysis Approach

Descriptive

Predictive

Diagnostic

Prescriptive

What has happened?

Understand and summarize past data

What will happen?

Predict the future

Why did it happen?

Identify causes of events

What should I do?

Recommend actions

Measures of central tendency (mean, median), tables, graphs, histograms, distributions, KPI.

Linear regression, logistic regression, time series analysis, neural networks, classification models (KNN, decision trees).

Correlation analysis, ANOVA, hypothesis testing (t-test), root cause analysis, decision trees.

Optimization, Monte Carlo simulation, reinforcement learning algorithms, linear programming.