Sem título

When, where, why...

Identify the need for information

Definition of the problem

Choice of the tool of analysis

Examination of secondary data availability

Cost-benefit analysis of conducting an investigation

Design of the investigation

Analysis of data

Data collection

Present results

Survey, FG, Interviews, observation, etc.

International market research process

Report, presentation of the project.

Available

Not available

Graphs, scale

Surveys, interviews

Focus Group

Observation