37. Four Ways to be Creative

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• Chapter 37: Four Ways to be Creative

• Deliberate and cognitive creativity

• Deliberate and emotional creativity

• Spontaneous and cognitive creativity

• Spontaneous and emotional creativity

• comes from sustained work in a discipline

• function comes from the prefrontal cortex (PFC) in your brain, located behind your forehead

• allows for focused attention

• allows for you to make connections among bits of information you’ve stored in other parts of your brain

• requires quiet time, time to ponder and emotionally reflect on something

• requires a high degree of knowledge and lots of time

• deliberate part comes from the prefrontal cortex (PFC) in brain, emotional part comes from both the amygdala and cingulate cortex

• amygdala processes basic emotions: love, hate, fear, etc.

• cingulate cortex processes complex emotions related to your interaction with others and the world

• some time required for reaction/feedback

• time required for reaction/feedback

• requires time to stop and be away from the problem, insight for the design/solution will come eventually

• function involves the basal ganglia of the brain, operating outside of conscious awareness

• conscious brain stops working on design/problem and unconscious brain works on it in the background

• some time and an existing body of knowledge required for reaction/feedback

• no specific knowledge necessary, but skill is required

• powerful experiences/moments, relative to epiphanies

• function involves the amygdala alone