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Curso

IMC

Sarah Bowe Público 9 módulos Criado em 2017

IMC

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Módulos (9)

Módulo 1 · Quiz Lecture 2: IMC in the Marketing Process
Módulo 2 · Quiz Lecture 3: Perspectives on CB
Módulo 3 · Quiz Lecture 4: The Communications Process
Módulo 4 · Quiz Lecture 5: Objectives and Budgeting
Módulo 5 · Quiz Lecture 6: Creative Strategy
Módulo 6 · Quiz Lecture 7: Media Planning
Módulo 7 · Quiz Week 8: Broadcast Media/Print Media/Support Media
Módulo 8 · Quiz Lecture 9: Direct Marketing, the Internet & Sales Promotion
Módulo 9 · Quiz Lecture 10: Public Relations, Publicity & Personal Selling

Recurso do curso	Recurso original	Criado por
Lecture 2: IMC in the Marketing Process	Lecture 2: IMC in the Marketing Process	Dean Audicho
Lecture 3: Perspectives on CB	Lecture 3: Perspectives on CB	Alice Nguyen
Lecture 4: The Communications Process	Lecture 4: The Communications Process	Sarah Bowe
Lecture 5: Objectives and Budgeting	Lecture 5: Objectives and Budgeting	Dean Audicho
Lecture 6: Creative Strategy	Lecture 6: Creative Strategy	Alice Nguyen
Lecture 7: Media Planning	Lecture 7: Media Planning	Sarah Bowe
Week 8: Broadcast Media/Print Media/Support Media	Week 8: Broadcast Media/Print Media/Support Media	Dean Audicho
Lecture 9: Direct Marketing, the Internet & Sales Promotion	Lecture 9: Direct Marketing, the Internet & Sales Promotion	Alice Nguyen
Lecture 10: Public Relations, Publicity & Personal Selling	Lecture 10: Public Relations, Publicity & Personal Selling	Sarah Bowe