Insights Clustering

Insights Clustering

1. Take a list of insights

   • See how they are grouped (relationships)
   • The results turned into clustering diagram
     • Displays insights together
   • Constructing a big picture
     • This help to develop frameworks

2. It works

   • List entities
     • Find clustering patterns
   • Determine relation
     • Similarity to another
   • Determinate a scale
     • No relation to maximum relation
   • Share and discuss insights
     • Summarize findungs
   • Capture insights
     • Make frameworks
   • Define and label
     • What make they belong together or separate?
   • Score relations
     • Get objetive a score
   • Sort the matrix
     • Position columns and rows (similar score)
   • Identify clusters
     • 10-15
   • Symmetric matrix
     • Relation between two insights