Comparison Shopping

Comparison Shopping

1. Comparison shoping includes careful consideration and evaluation of the product's features, price and quality

2. Basic Steps

   • 1. Decide what it is you need
     • Making this decision before entering a store will help reduce the confusion that results from having too many options to choose from
   • 2. Quality of product
     • Product quality depends upon the materials used, craftsmanship and durability
   • 3. Cost
     • The price of an item is usually one of the most important when shopping for an item. Prices vary greatly between products
       • Price per unit, is basically how much a product costs based on the amount you are getting
   • 4. How will it be used
     • Determine how the product will be used, how often, and right price
       • Cost per use/wear- think about how often you will wear a product compared to the price you are paying for it
   • 5. Make a decision
     • Opportunity cost-something an individual gives up to receive something else, this can include quality, price or features of a product
     • Carefully review all criteria and make the best decision based upon quality, price and how the product will be used