David Gauntlett (Prosumer)

David Gauntlett (Prosumer)

1. David Gauntlett is a British Sociologist and Media theorist

   • Gauntlett was born in1971
     • He critically studies contemporary media audiences
       • He predominantly focuses on digital media
         • In 2007, Gauntlett published 'Media Studies 2.0'
           • It argues that class media studies fails to explain how audiences are now able to create their own content, thus being outdated
             • Because of web.2.0 we are becoming our own producers such as creating our own content on YouTube
               • Being a YouTube partner, I can totally relate to this
                 • He went on and said as consumers we can also be our own producers
                   • He termed this prosumer
                     • Gauntlett linked gender indentity to this
                       • Due to advancement in time and technological improvement, we are now more accepted as individuals
                         • This means that Web 2.0 allows to create our own identity
                           • This expresses us as individuals, especially on the internet
                             • Where individuals feel more accepted