Mapa mental

Consumer Behavior: Topic 1

Raffaella Riva Espanhol

Conteúdo do mapa

definition
- thoughts
- research
- actions
- purchasing drivers
- exchange process
charactertistics
- purposeful
- sovereign customer
- influencable
  - not controllable
traditional model
- awareness
  - interest
    - evaluation
      - trial
        adoption
types
- purchase
  - acquisition
    - usage
      - disposing
        communication
        word of mouth
- dynamic
- involves many
  - people
  - decisions
influences
- consumers
  - values
    - culture
      - feelings/emotions
        perceptions/judgements
        family/friends
        opinions/attitudes
- organizations
  - brand
    - advertising
      - word of mouth
        price
        quality
        availability

Descrição: Mapa Mental sobre Consumer Behavior: Topic 1, criado por Raffaella Riva em 04-12-2018.
Criado por: Raffaella Riva · dez 2018
Atualizado: 4 dez 2018
Visualizações: 0
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