Consumer Behavior

Consumer Behavior

1. Belief

   • A descreptive thought that a person holds aboutsomething

2. Business buyer behavior

   • the concept of understanding the needs and wants of a business and making appropriate purchases, which ultimately help a company get profits.
   • HOLA

3. Motive

   • Buying motive relates to the feelings and emotions of people which generates a desire to purchase

4. New Product

   • Is a process of promoting and selling a product to a customer

5. Consumer market

   • Is a marketplace consisting of household consumers who buy goods for individual or family consumption.

6. Culture

   • A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic

7. Learning

   • Changes in an individual's behaviour arising from experience

8. Attitude

   • can be defined as the set of beliefs and emotions a consumer holds for a particular brand/product/service which determine the perception of that consumer towards the former.

9. New Task

   • New task purchase is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task

10. Lifestyle

    • denoting advertising or products designed to appeal to a consumer by association with a desirable lifestyle.

11. Groups

    • a number of people or things that are located close together or are considered or classed together

12. Consumer buyer behavior

    • The sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior.

13. Opinion leaders

    • Is a well-known individual that has the ability to influence public opinion on the subject matter for which the opinion leader is known.

14. Perception

    • Encompasses a customer's impression, awareness and consciousness about a company or its offerings.