TRADEMARKS

TRADEMARKS

1. WHAT IS IT?

   • Distinctive sign that identifies the products or services of a company or entrepreneur.

2. TRADEMARK BENEFITS

   • It allows the company to differentiate its product or service. It helps guarantee quality to consumers. Build trust It can be subject to licensing and income generating source. It can become more valuable than tangible assets. The brand gives the company the exclusive right to prevent third parties from marketing products and offering identical or similar services with identical or similar brands, so that consumers do not get confused and acquire the product or service of the entrepreneur who really want.

3. REGISTRATION PROCESS

   • SELECTION TRADEMARK
     • The brand must be unique can reflect the values of the company, can contain graphic elements. Once chosen it is important to verify that it is recordable
   • Classification of products or services
     • Choose the products or services that will distinguish the brand and classify them according to the Nice International Classification or engines that facilitate such classification as the MGS
   • Perform the background check
     • Check if there are previously registered similar brands that identify similar products or services that can stop the registration of your brand
   • The official fee payment (2019)
     • Trademark application (first or only class) $ 925,000 pesos.
     • Trademark application (additional class in the same application) $ 462,000 pesos.
   • Form completion
     • link
       • http://www.sic.gov.co/formatos-marcas
   • Documents
     • Receipt of payment
     • Completed form of the trademark application
     • In case of being a figurative, mixed or three-dimensional mark, an art of 8 cm x 8 cm

4. CONTROL

   • SUPERINTENDENCIA DE INDUSTRIA Y COMERCIO

5. DIEGO ROBAYO GRUPO 212032A_614

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