Branded Mobile Apps

Branded Mobile Apps

1. defined as software downloadable to a mobile device which prominently display a brand identity, often via the name of the app and the appearance of a brand logo or icon, throughout the users experience. Mini’s “ Mini Gateaway Stockholm”

2. Two type of Branded Mobile Apps

   • Informational ( utilitarian or information gathering)
   • Experimental ( intrinsic enjoyment or entertainment)

3. Two categories of message strategies

   • Informational
   • Transformational

4. Pull strategy

5. Brand related content

   • Brand identity (brand name, logo)
   • Virtual experience of the brand or product

6. Engaging consumers

7. Educating

8. Influencing consumer attitudes