Consumer Decision Making

Consumer Decision Making

1. Consumer Behavior

   • Purchase Decisions

2. Infomation Search

   • Internal Information Search
   • External Information Search
   • NonMarketing-Controlled Information Source
     • Marketing Controled Information Source
   • Evoked Set

3. Types Of Consumer Buying Decisions And Consumer Involvement

   • Involvement
   • Rutine Respone Behavior
   • Limited Decision Making
   • Extensive Decision Making

4. Marketing Implications Involvement

   • High Involvement
   • Low Involvement

5. Factors Influencing Consumer Buying Decision

   • Cultural
     • Values
     • Subculture
     • Social Class
   • Social
     • Reference Groups
       • Primary Membership Groups
       • Secondary Membership Groups
       • Aspirational Reference Groups
       • Nonaspirational Reference Groups
   • Individual
     • Gener
     • Age And Family Life Cycle Stage
     • Personalily And Life Style
   • Psychological
     • Perception
     • Selective Distortion
     • Selective Retention
     • Selective Exposure