What is Strategy?

What is Strategy?

1. Operational effectiveness is not strategy

   • Companies
     • Must Behmark continously
     • Positioning
       • Too Static
         • Today´s dynamic markets
     • Problem
       • Failure to distinguish
         • Operational Effectiviness
           • Not Suficient
         • Strategy
           • Difference to preserve

2. Strategy Rest on Unique Activities

   • Competitive Strategy
     • Being Different
       • Set of Activities that deliverunique value
     • Needs- based Positioning
     • Variety- based positioning
     • Access- based positioning

3. Rediscovering Strategy

   • Threats to Strategy
     • Are ssen to emanate outside the comany
       • Managers don´t understand importance of Strategy
     • Attempts to compete in several ways
   • Requires constant discipline
     • Clear communication

4. Fit drives competitive advantage and sustaintability

   • Locks out imitators
     • Creating a strong chain
   • Fit
     • Consistency
     • Activities are reinforcing
     • Optimization effort

5. Strategic Position Requires Trade- Offs

   • Valuable Position
     • Attracts Imitation
     • Trade-offs needed
       • Protect against repositioners
         • Achieve Advantage